Virgina Tech Reviews for Diamond Rings

The Best Places to Buy Diamonds Online – The Best Online Diamond Stores

In today’s digital era, buying diamonds online has become increasingly popular, offering convenience, extensive choices, and competitive pricing. However, with numerous online diamond stores available, it’s crucial to identify the best ones that prioritize exceptional quality, trustworthy service, and a seamless shopping experience. In this article, we will explore the top online diamond stores in the world and shed light on why they should be your go-to destination for diamond purchases.


James Allen:

James Allen is a leading online diamond store renowned for its vast inventory and cutting-edge technology. With their high-resolution 360-degree videos and images, customers can meticulously examine each diamond’s characteristics. Their extensive selection, competitive pricing, and commitment to transparency make them an excellent choice for diamond enthusiasts.


Blue Nile:

Blue Nile is a well-established online diamond retailer, offering an extensive collection of certified diamonds and exquisite jewelry. They are known for their commitment to diamond quality and value, providing a wide range of options across various price points. Blue Nile’s dedication to customer service and educational resources empowers buyers to make informed decisions.



Whiteflash is synonymous with exceptional craftsmanship and precision-cut diamonds. Their signature A CUT ABOVE® diamonds exhibit remarkable brilliance and fire, captivating even the most discerning buyers. With their emphasis on quality and customer satisfaction, Whiteflash has earned a stellar reputation among diamond enthusiasts.

Whiteflash diamonds

Brian Gavin Diamonds:

Brian Gavin Diamonds is a trusted name renowned for its superior diamond cutting expertise. Their Hearts and Arrows diamonds showcase extraordinary light performance and precision. When purchasing from Brian Gavin Diamonds, you can expect breathtakingly beautiful diamonds crafted to perfection.


Brilliant Earth:

Brilliant Earth distinguishes itself as a leader in ethical sourcing and sustainability. They offer a diverse collection of stunning diamonds, including lab-grown options, ensuring responsible and environmentally conscious choices. By choosing Brilliant Earth, you contribute to positive change in the diamond industry.

Diamond Price Factors

Several factors influence the price of diamonds. Here are the key factors that affect diamond prices:


Carat Weight: Carat weight refers to the size of the diamond. As carat weight increases, the price per carat tends to rise exponentially. Larger diamonds are rarer and more in demand, leading to higher prices.


Cut Quality: The cut quality of a diamond impacts its brilliance, fire, and overall beauty. Well-cut diamonds reflect light optimally, enhancing their sparkle. Diamonds with excellent cut grades command higher prices due to their superior craftsmanship and visual appeal.


Color Grade: Diamond color is graded on a scale from D (colorless) to Z (light yellow or brown). The closer a diamond is to colorless, the more valuable it becomes. Colorless and near-colorless diamonds (grades D to G) are typically more expensive than those with faint yellow or brown hues.


Clarity Grade: Clarity refers to the presence of inclusions (internal flaws) and blemishes (external flaws) in a diamond. The clarity grade indicates the visibility and size of these imperfections. Diamonds with higher clarity grades, such as IF (Internally Flawless) or VVS (Very, Very Slightly Included), are rarer and more expensive.


Shape: Different diamond shapes have varying price ranges. Round brilliant diamonds are the most popular and tend to be more expensive due to their high demand. Fancy shapes, such as princess, emerald, or pear, may offer more value for a similar carat weight.


Certification: Diamonds certified by reputable gemological laboratories, such as the GIA (Gemological Institute of America) or AGS (American Gem Society), usually carry higher prices. Certification provides assurance of the diamond’s quality and characteristics, adding value and transparency to the purchase.

American Gem Society

Fluorescence: Fluorescence refers to a diamond’s reaction to ultraviolet light. Diamonds with strong or very strong fluorescence may exhibit a milky or hazy appearance under certain lighting conditions, affecting their value and price. Diamonds with no fluorescence or faint fluorescence generally command higher prices.


Market Demand: Supply and demand dynamics in the diamond industry can influence prices. Rare colors, fancy shapes, or diamonds from specific regions may have higher price tags due to their desirability and limited availability.


Budget Allocation

The budget allocation for buying a diamond can vary depending on individual preferences, financial capabilities, and the desired characteristics of the diamond. While there is no fixed rule for budget allocation, a common guideline suggests considering the following approximate percentages:


Diamond: It is often recommended to allocate around 60-70% of your budget towards the diamond itself. This allocation allows you to prioritize the quality factors of the diamond, such as cut, color, clarity, and carat weight, based on your preferences and desired balance among these characteristics.


Setting: The setting of the diamond, which includes the metal band and any additional accent stones, typically accounts for 20-30% of the total budget. The choice of setting can greatly influence the overall appearance and style of the diamond ring or jewelry piece.


Miscellaneous Expenses: The remaining 10% or so can be reserved for additional expenses such as sales tax, insurance, appraisal fees, and any customization or engraving services you may desire.


Rule of Thumb

When it comes to buying a diamond, there are several key guidelines or “rules of thumb” that can help you make an informed decision. While these rules are not set in stone and personal preferences may vary, they can serve as useful starting points. Here are some commonly followed rules of thumb:


The 4Cs: Consider the diamond’s cut, color, clarity, and carat weight—the 4Cs. These factors influence a diamond’s appearance and value. Aim for a balance that suits your preferences and budget.


Certification is Essential: Only buy diamonds with reputable diamond grading certifications. GIA (Gemological Institute of America) and AGS (American Gem Society) are two highly regarded diamond grading laboratories known for their strict standards.


Trustworthy Sellers: Buy from reputable and well-established jewelers or online diamond stores with positive customer reviews and reliable return policies.


Seek Expert Advice: If you’re unsure or want additional guidance, consult with diamond experts or gemologists who can provide insights and answer your questions.



When it comes to buying diamonds online, the best online diamond stores mentioned in this article have distinguished themselves through their exceptional quality, vast selections, transparency, and customer service. Whether you’re looking for a wide range of options, ethical sourcing, precision-cut diamonds, or a seamless shopping experience, these online diamond stores have proven their excellence. Trust in their reputation and expertise as you embark on your journey to find the perfect diamond.…


The 9-Step Guide to Buying a Diamond

Buying a diamond is a momentous decision that requires careful consideration and informed choices. Whether you’re looking to purchase a diamond online or offline, it’s crucial to have the right knowledge and guidance to ensure a satisfying experience. In this comprehensive guide, we will walk you through the nine essential steps to buying a diamond, highlighting important considerations along the way. Additionally, we will emphasize the benefits of purchasing from reputable online diamond vendors, guaranteeing a secure and rewarding transaction.


Step 1: Define Your Budget

Defining your budget sets the foundation for responsible financial decision-making. By determining how much you are willing and able to spend on a diamond, you establish boundaries that prevent you from overspending or going beyond your means. This level of financial responsibility ensures a stress-free purchase and allows you to focus on selecting a diamond that aligns with your budget.


Without a defined budget, it’s easy to get caught up in the allure of larger or more expensive diamonds. Defining your budget acts as a safeguard against overspending. It keeps you grounded and prevents impulsive decisions that may lead to regret later on. By staying within your predetermined budget, you can feel confident and satisfied with your diamond purchase.


Step 2: Learn About the 4Cs

Familiarize yourself with the 4Cs of diamonds: cut, color, clarity, and carat weight. Each of these factors contributes to a diamond’s overall quality and value. Gain knowledge on how these aspects influence the appearance and cost of a diamond. Learning about the 4Cs enables you to compare diamonds effectively. With this knowledge, you can assess the quality and value of different diamonds based on their carat weight, color, clarity, and cut. Whether you are buying from a physical store or an online vendor, understanding the 4Cs ensures that you are equipped to make accurate comparisons and select the best diamond for your needs.


Step 3: Choose a Diamond Shape

Explore various diamond shapes such as round, princess, emerald, and more. Each shape possesses unique characteristics, and selecting the one that appeals to your personal taste will enhance your overall satisfaction with the diamond. The diamond shape you choose serves as a personal expression of your individuality and style. Each shape carries its own unique character, allowing you to showcase your personality through your diamond. Whether you prefer the classic elegance of a round brilliant cut or the modern allure of a princess cut, selecting the right diamond shape enables you to create a piece of jewelry that resonates with your identity and speaks to your taste.

Diamond ring shapes

Step 4: Assess the Diamond Cut

The cut of a diamond significantly impacts its brilliance and sparkle. Consider the different cut grades, ranging from excellent to poor, and aim for the highest quality cut within your budget to ensure maximum beauty. Diamond cut plays a significant role in determining a diamond’s value for money. Well-cut diamonds command a premium because of their superior light performance and visual appeal. While diamonds of the same carat weight may vary in price, a diamond with an excellent cut will appear larger and more brilliant compared to a poorly cut diamond of the same size. By assessing the cut quality, you can make a wise investment, ensuring that you obtain a diamond that offers exceptional beauty and value within your budget.


Step 5: Evaluate Diamond Color

The color of a diamond is a significant factor in determining its rarity and value. While most diamonds appear white, they can exhibit subtle hints of color. The Gemological Institute of America (GIA) grades diamonds on a color scale ranging from D (colorless) to Z (light yellow or brown). Diamonds in the colorless and near-colorless range (D to G) are considered highly desirable and command a premium due to their rarity. By evaluating diamond color, you ensure that you select a diamond with the desired color grade that aligns with your preferences and budget.


Step 6: Examine Diamond Clarity

Clarity refers to the presence of internal or external flaws in a diamond, known as inclusions and blemishes. Familiarize yourself with clarity grades and strike a balance between diamond quality and budget by selecting a diamond with minimal imperfections. Diamonds with significant inclusions may be less durable and may require extra care to prevent further damage. By examining diamond clarity, you can select a diamond with a higher clarity grade, minimizing the risk of structural weaknesses and ensuring a diamond that withstands the test of time.


Step 7: Consider Carat Weight

Carat weight measures the size of a diamond. Determine the carat weight that best suits your preferences and budget, taking into account the other factors such as cut, color, and clarity to find the right balance. Diamonds with higher carat weights are generally rarer and more valuable. As carat weight increases, the availability of diamonds diminishes, making them more precious and sought after. Larger diamonds command higher prices due to their scarcity. When considering carat weight, you have the opportunity to select a diamond that aligns with your budget while still possessing the desired size and value.


Step 8: Research and Compare Prices

Conduct thorough research and compare prices from reputable diamond vendors. Online platforms offer extensive options and competitive pricing, making it easier to find the perfect diamond at a fair price. Take advantage of the convenience and vast selection offered by online diamond vendors.


Step 9: Seek Expert Advice

Engage with certified diamond experts to seek professional guidance and advice. Their expertise and knowledge can provide valuable insights, helping you make an informed decision and ensuring that you are purchasing a genuine and high-quality diamond.

Diamond expert



By following this comprehensive 9-step guide, you will be well-equipped to make an informed decision when buying a diamond, whether online or offline. Reputable online diamond vendors offer numerous benefits, including an extensive selection, competitive pricing, detailed information, and a secure buying process. Combine this knowledge with expert advice to find the perfect diamond that meets your criteria and captures the essence of your special moment. Remember, buying a diamond is an investment in love and emotion, and with the right guidance, you’ll create a cherished symbol of everlasting beauty.…